Pacgen is a distribution and marketing company which works with Canadian personal care brands to improve sales and provide a global distribution strategy. My time at Pacgen was dedicated to developing and coordinating our marketing strategy for the different brands under our umbrella. When we started, we took on rebranding and revamping several struggling brands, taking over the marketing and sales. As we expanded, my work have been adapted and translated for our international audiences.  With our new direction, we grew the brands from local to global distribution with multi million dollar sales.

I also had a hand in our packaging design, from promotional items to sample packets. To further grow the brands, I also developed new brochures, banner stands, trade show displays and other promotional materials. Much of these have since been translated and adapted for our foreign markets in Asia. We also started pursuing more advertising so I’ve also developed several online and print media ads, such as Urban Baby & Toddler magazine (Local BC magazine).