Nitely - Nightlife Design Concept
Context
For my Brainstation capstone project, I embarked on a mission to understand the frustrations of nightlife explorers. Through user research, I uncovered the hidden barriers and pain points they face and designed an elegant solution that puts the power back in their hands. The final project combines all UX/UI concepts to create clear brand identity and good user experience for my prototype.
Problem Statement
Today’s nightlife scene is fragmented, scattered across social media, emails, whispers, and a hundred uncoordinated websites. Navigating its labyrinthine ticketing channels and fragmented information is exhausting. Picture this: you’re juggling websites, trading links with friends, and frantically scribbling schedules—all just to paint the town red. What if, instead, you could experience the entire city’s pulse through a single, cohesive platform? Imagine seamlessly discovering events, purchasing tickets, planning adventures with friends, and having all your details in one place. No more frantic scrambles, no more missed moments – just pure, coordinated event bliss. That’s the challenge: to weave together this scattered landscape into a seamless, user-friendly tapestry, where planning adventures becomes a joy, not a chore.
Client: Brainstation Capstone Project
Role: Solo Project, Ideation, Researcher, UX/UI Designer
Skillset: User Experience Design, User Research, UI Design, User Testing
Tools: Figma, Illustrator, Photoshop
Timeline: Feb – Apr 2023
Team: Alfred Chong
Discovery, Ideation, Wireframe
Research Insights
To truly understand the nightlife struggles of young adults, I dove deep into the minds of four city explorers (aged 25-35, three women and one man) through in-depth interviews. I interviewed them with two goals:
- Uncovering their secret frustrations, hidden pain points, and personal anecdotes from the chaotic world of discovering and attending events.
- Explore their desires, habits, and preferences for a smoother, more satisfying event experience.
These interviews provided me with their insights on the issue and I distilled two user personas with which to test my designs.
IMMEDIACY
Users want to find relevant information on the event quickly, including keeping ticket information and details easily.
DISCOVERY
Users wanting to find and discover new event based on genres, type, artists. Have events automatically recommended.
PLANNING
Users want to feel organized. There were common pain points in having to manually keep track of dates and events.
SHARING
Users want to connect with friends and discover new places, either through word of mouth or as recommendations from others.
Ideation and Wireframes
With a clear vision for the app’s purpose, I set out to plot the blueprint, crafting the information architecture and using that to guide some user flows using my personas. From there, I sketched out different versions and ideas of how to visualize these user flows, then distilling them into usable wireframes.
Final Concept
Hi Fidelity Prototype
Leveraging the wireframes, I established the app’s visual language, creating a style guide to lead my designs into a cohesive whole. I created the Figma prototype with key user flows implemented, showcasing a vertical slice of my solution.
Final Reflections
Building this app solo, from conception to prototype, was a great learning experience. It allowed me to build upon my existing design knowledge, and layer in new skills. While the concept might not be groundbreaking, I worked hard in crafting an elegant solution for the pain points I uncovered through user research. Every design decision was filtered through the lens of their needs, resulting in an app that not only simplifies event discovery but also feels like a little planner for their needs.